Ferrari, Beyond the Road
Ferrari has always represented more than the automobile. Built on Italian craftsmanship, performance, and emotion, El Cavallino has created a world that extends far beyond the racetrack and the audience’s love for merchandise.
In 2021, that world expanded more deliberately into the fashion industry with Ferrari’s first luxury collection designed in-house under Creative Director Rocco Iannone. Presented in Maranello, the debut was not simply about placing the Ferrari name on clothing. Instead, the brand translated its own design codes, movement, proportion, materials and precision, into pret- a -porter and accessories.
The approach has helped Ferrari differentiate its luxury identity from traditional automotive merchandise. Its heritage remains visible, but through storytelling rather than imitation: racing references, technical fabrics, Italian tailoring and familiar Ferrari colors are reinterpreted through a contemporary fashion lens.
Since then, Ferrari Style has grown through runway collections, dedicated retail spaces, and an expanding lifestyle offering, gradually establishing a presence in the fashion world.
Now, Ferrari is preparing for its next chapter. In Fall 2026, the brand will present its Spring/Summer 2027 collection in New York alongside the opening of a new flagship in the city.
From Maranello to Milan and now New York, Ferrari’s evolution shows how a heritage brand can expand without losing its identity.
The brand may have extended a new sector; however, it will always be Ferrari.
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